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Head of Marketing

Head of Marketing

Location: Milton Keynes  

Our reputable client based in Milton Keynes are currently seeking a dynamic, experienced, and inspiring Head of Marketing to join the team on a permanent basis. The successful Head of Marketing will be to deliver a new business pipeline and an identifiable brand, the cornerstones of any rapidly growing software business. As the Head of Marketing, you will be responsible for planning, executing, and reporting on campaigns. You’ll also oversee brand development, customer, and product marketing activities.

 

Key Responsibilities:

  • Crafting marketing strategies
  • Campaign development, execution and optimisation for lead acquisition, lead nurturing, customer and product marketing
  • Managing execution and delivery against budget and goals
  • Setting, monitoring and reporting on campaign goals
  • Ensuring brand message is strong, differentiated and consistent across all channels and marketing efforts
  • Tactical execution in events, email campaigns, media, social media and promotional material
  • Setting and delivering against OKRs, for the team and individuals
  • Building and refining buyer personas

 

Key skills and Experience:

 

  • Work experience as Head of Marketing or Marketing Director, preferably within software.
  • Leadership skills with the ability to set and prioritize goals
  • Engaging communicator with a good sense of humour
  • Ability to overcome adversity and demonstrate resilience
  • Able to take ownership and be accountable for outcomes
  • Desire to grow and develop self, others and the business
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics, LinkedIn and Google Adwords
  • Experience with CRM software, preferably hubspot
  • Managing and building high performance teams

 

 

Key Words: Head of Marketing, Marketing Strategy, Senior Marketing Manager, Software, B2B

 

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.

Our sector experience includes working with a range of business-to-consumer (B2C) and business-to-business (B2B) companies within the Communications, Technology, Media, Leisure, Consumer Goods, Retailing, Food & Drink and Health & Beauty sectors for both Client and Agency side throughout the UK.

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