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It’s the most wonderful time of year! Most of the major brands have now released their Christmas advert offering this year, and we weren’t disappointed! But what is it that makes a great Christmas ad that pulls at the heartstrings and draws consumers in? Start with the soundtrack. Most of the most popular Christmas ads…

There are many channels when it comes to marketing, with offline (traditional) and online (digital) channels both having pros and cons. But which is best? And why? What are the benefits and considerations to digital and traditional marketing methods? Traditional marketing methods are tried and tested, and trusted by many consumers. Traditional channels of marketing…

2020 continues to be a year like no other for many of us, and with a new lockdown announced in England for the duration of November we’re all staying at home as much as possible. COVID has affected so many events, and the latest in the line is Black Friday, a big moment for many…

With 2021 just around the corner, and with 2020 being, well, different, we’re all very excited to see what major design trends we should expect to see over the next 12 months. Here’s what to look out for when it comes to design trends in 2021. Let’s take it to the max! Expect design to…

With the rise of all things digital, many marketers are left questioning if traditional marketing methods such as flyers and brochures are even relevant these days. But there are still some surprising benefits of utilising these more traditional channels…   People still want something to look at. Depending on the sector and product, many customers…

For many event planners and marketers, the usual routine of events hasn’t taken place this year. With the uncertainty of COVID continuing to play a role in our workplaces, it’s clear that opportunities for events and promotions need to find a space online. Here’s our top tips for holding a truly effective online event. Test…

Since March many of us have had to get used to working from home – and as we go into winter, it looks like home working is here to stay (minus the lovely sunshine we had earlier this year!). If you’re facing the next few months at home, it’s important that you take care of…

Is it that time again? With changing tastes and times, it’s almost inevitable that at some point your organisation or client will need a logo refresh. But where to start? How can you give a logo a classy refresh whilst keeping the feel of the brand? Here’s our top tips. Lose the text. Perhaps the…

Where has 2020 gone? OK, less said about that the better… Before we know if we’ll be looking straight in the face of 2021. One thing’s for sure, social media will still play a dominant role when it comes to marketing. Here’s what to look out for when it comes to social media for 2021.…

Video content has been king on social media and in digital comms for a number of years now and shows no sign of going away any time soon. But with so much video content out there, how do you make yours stand out from the crowd? Here’s our advice. Keep it simple. Videos should be…