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TRADITIONAL V DIGITAL MARKETING

There are many channels when it comes to marketing, with offline (traditional) and online (digital) channels both having pros and cons. But which is best? And why? What are the benefits and considerations to digital and traditional marketing methods? Traditional marketing methods are tried and tested, and trusted by many consumers. Traditional channels of marketing…

HOW TO REFRESH AN OLD LOGO

Is it that time again? With changing tastes and times, it’s almost inevitable that at some point your organisation or client will need a logo refresh. But where to start? How can you give a logo a classy refresh whilst keeping the feel of the brand? Here’s our top tips. Lose the text. Perhaps the…