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Marketing is a highly competitive and creative sector – and whilst we all come to marketing with different ideas and experiences, there are some traits that can be found in all successful marketers. So what is it that makes people successful when it comes to marketing? Start with empathy. The best marketing campaigns connect with…

Today’s world can be pretty hectic. And with the internet and mobile continually connecting us, plus more of us now working from home, workers are finding themselves more and more working outside of core hours and losing their work/life balance. So how can you bring your world into perfect harmony? Plan your day and finish…

In today’s busy market, it’s vital that women returning to work after maternity leave plan their return to work effectively to ensure they have the best possible experience. Here’s how. First there’s childcare. It can feel overwhelming but make sure you plan and consider childcare well in advance. Ask questions of providers to ensure you…

It’s important to be ambitious in your career, and having a plan in place to progress your career can be a great way to develop at work. So how can you improve your chances for career progression and promotion? What’s their perception? It’s good to try and understand how people perceive you at work, and…

Social media is a wonderful thing – most of the time! The great thing about social media is that is has given customers another effective and accessible way to reach out to brands they love (and hate) – with interesting consequences! Knowing how to respond to happy and unhappy customers and the subtle differences is…

It’s a question that many job seekers have had to face – Do tattoos and piercings reduce your chances of advancement in your career? The short answer is it really does depend on the hiring manager, recruiter and the requirements of the job. For some jobs, if you’re not customer facing, you are likely to…

Competition for customers is fierce. Much of the focus when it comes to marketing is on acquiring new customers, but how can brands foster strong customer loyalty that stands the test of time? Here’s our top tips. Give something back. Customers want to shop with responsible organisations – Most products a consumer is looking for…

The last week at work before you start a new job is odd, there’s no escaping it. Clearly there’s no point in you starting anything new, and it’s easy to feel demotivated and ready to get away from your old employer. But what should you make sure you do in your last week at work…

Do you have a favourite podcast? Podcasts are becoming an ever more popular medium for people to engage with the things they care about – and they are a new channel by which marketers can start to reach potential new customers and clients! But how do you go about launching a new podcast? Here’s how.…

It’s easy to get stuck in a routine at work and sometimes that routine can feel a little bit tired, especially if you’re working from home! If you’re struggling for Monday morning motivation, here’s some top tips to supercharge your week. Time for a change up! Maybe it’s time to refresh your working day schedule…