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Creating a personalised marketing campaign can be a game-changer. In today’s fast-paced world, grabbing the attention of your audience requires more than generic messages. Start by fully understanding your audience through data collection and analysis. Once you have gathered sufficient data, segment your audience based on demographics, interests, and behaviours – it’s all about relevance…

Summer is here and it’s the perfect time for job searching! Whether you’re a recent graduate or looking for a change, here are our top tips to make the most of the sunny job market: Network, Network, Network  – Attend industry events, webinars, and utilise social media to connect with professionals in your field. Building…

Video marketing is continuing to evolve and give us great engaging content. As video is so at the heart of a strong marketing strategy, what can make your videos stand out from the crowd?   Interactive videos are gaining traction, allowing viewers to actively engage with content – making the experience more immersive and personal.…

After securing that exciting new opportunity, a number of job seekers find themselves with an unexpected counter offer from their current employer. Accepting a counter offer might seem like a win at first, but it usually isn’t the best move for your career. Here’s why:   Burned Bridges: By the time you’ve handed in your…

Embracing national events within your marketing strategy can be a game-changer. It’s remarkable how aligning marketing efforts with such celebrations adds a vibrant, relatable touch to your brand, making you stand out in the competitive landscape. These events give you a unique platform to tell your story in a way that resonates with a wider…

When it comes to refreshing your brand in 2025, updating your logo is key to staying relevant and memorable. Logos aren’t just symbols; they are the first impression your company makes, often serving as a visual shorthand for your brand’s identity, values, and mission. With consumers becoming more design-savvy and demanding, it’s essential to stay…

As we step into January and welcome the new year, it’s the perfect moment to set the tone for the months ahead. This fresh start is a golden opportunity to reset goals and outline a clear path to achieving them. So how can you make 2025 productive? One strategy for top notch productivity is the…

As the festive season approaches, it’s the perfect time to sprinkle some holiday magic into your company branding. From updating your logo with a seasonal touch to creating holiday-themed content, these small changes can make a big impact on how your audience perceives your brand during the most wonderful time of the year. Start by…

It is a commonly held belief that seeking employment during November and December is a waste of time. The year’s end is often perceived as a lull, a time when hiring grinds to a halt and recruiters are busy wrapping up their own workloads rather than reviewing CVs. But it’s not so! It’s about making…

It’s nearly here! The most wonderful time of the year! But are you ready? Planning your marketing strategy for Christmas is not just beneficial—it’s essential. The holiday season is a competitive time, and only those with well-thought-out plans will stand out. So how can you go about planning your marketing strategy for Christmas? Understand the…