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WHAT MAKES GREAT CONTENT?

We hear it all the time – Content is King. Great content continues to play a pivotal role in marketing both online and offline – but what makes great content? Here’s our top tips. Make it original. There’s no point copying what everyone else is doing – yes, you should consider how other brands use…

MAKE YOUR PORTFOLIO STAND OUT

Happy 2021! Aren’t you glad to see the back of 2020? If you’re looking to kick start your design career this year, it’s vital that you’ve got a killer portfolio to showcase your skills and expertise. Here’s our tips for making a portfolio that stands out from the crowd. Don’t include EVERYTHING. Make sure you…

TRADITIONAL V DIGITAL MARKETING

There are many channels when it comes to marketing, with offline (traditional) and online (digital) channels both having pros and cons. But which is best? And why? What are the benefits and considerations to digital and traditional marketing methods? Traditional marketing methods are tried and tested, and trusted by many consumers. Traditional channels of marketing…