Can you believe 2024 is already here? We’ve got another exciting year ahead in the wonderful world of digital – but what can we expect to be the hot trends when it comes to digital this year? Here’s what we’re predicting!
AI is going to take over. Hopefully not in a dystopian, Terminator kind of way, but certainly AI is going to play a big role in digital marketing in 2024. From helping to create social media content and analyse data, AI is our new best friend. Without a vengeance…
It’s all about sustainability. Consumers continue to want to make considered choices and when it comes to your strategy sustainability must be at the heart of everything you do.
Expect a shift in dominance when it comes to social media channels. Oh yes, the drama continues on with X, formerly Twitter, and people are finding themselves far more interested in Instagrams Threads platform. This could be the year your business joins Threads.
What about SEO? Google’s Search Generative Engine (SGE) is on the rise, with AI making sure the consumers are getting more relevant and comprehensive information to the questions we ask on Google. Creating content that’s worth talking about and sharing must be at the centre of your strategy.
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