Video content has been king on social media and in digital comms for a number of years now and shows no sign of going away any time soon. But with so much video content out there, how do you make yours stand out from the crowd? Here’s our advice.
Keep it simple. Videos should be short and to the point. No longer really than 1 minute is key – most people are watching video content whilst scrolling through social media channels, and they won’t be hanging around to watch long videos most of the time!
Think about where your viewers are. Sounds strange, but many people will be watching your content whilst on the go. Most videos on social media channels are also very often watched without the sound on, so subtitles are a MUST.
Use captions and graphics. With few people watching a video for the full length, using captions to explain the reasons why people should watch and what they are watching quickly will capture people’s attention, without a doubt.
Don’t forget the call to action. To guarantee the best impact, try to weave your call to action into your video both at the beginning and end to ensure it’s seen.
For more information about our video and content vacancies, or to find out how FS1 can support your business, contact us on 01908 787560 or firstname.lastname@example.org.