Yes, you read that right! Content creation and writing effective copy is incredibly important to stand out from the crowd – and for far too long companies have bored us with standardised, careful copy. Now is the time to change that for good!
Don’t get us wrong. There will always be a place and a time for a more “traditional” type of content – depending on the audience and the channel a more formal approach is probably best. But without a doubt, there are some places where being human matters – social media, for one.
Recognising the differences B2C and B2C communication is important – but at the end of the day, thinking about human to human communication matters more. Even if you are selling to another business, it’s the human behind the brand that captures your attention.
We’ve seen so many cases of brilliant brand comms on social media channels – funny and entertaining communications will stand the test of time and make you stand out from the crowd.
Being human and relatable in your messaging will without a doubt foster more customer loyalty and frankly result in more sales. So what are you waiting for? Make sure your next content guy or gal has a sense of humour and let them run free!
For more information on our latest content vacancies, or to find out how FS1 can support your business, contact us on 01908 787 560 or hello@fs1recruitment.com.