Is it too early to start thinking about 2023? Definitely not! Before we know it it’ll be here – and it’s vital for digital marketers to stay ahead of the curve. So what will be the biggest and best digital marketing trends to watch out for in 2023?
Influencers will continue to dominate. More and more organisations are engaging with influencers to promote their products with much success. Influencers provide a unique channel to engage with your customers, providing a creative way to promote your product. It’s worth investing in influencers this year.
Real time messaging is key. Customers demand service immediately – and real time messaging provides not only a way to engage with your customers concerns and questions immediately but also provides another channel for crucial data collection.
Get data – and get it creatively! Gathering data from your customers will continue to be crucial for personified marketing including email communication. Be creative in the way you collect this data – there are countless products that provide creative ways to gather data via surveys or similar.
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