Artificial intelligence is slowly becoming more of a fixture in our everyday lives. Clearly AI is going to have an impact on the way we do marketing too – but how? Here’s what to look out for when it comes to digital marketing and AI. Video enhancements. Video remains a key factor in digital marketing,…
Interviews can be tough, but being interviewed by a panel can be even more daunting. How can you ensure you perform for your best for the panel? Do you research! If you’re able to find out the names of those interviewing you, try to find out a little bit more about them and their role…
Customer reviews and word of mouth are like gold dust for any business – and the internet gives everyone an opportunity to research your organisation. So make online work for you and get great customer reviews – here’s our top tips to get you started. Ask! It may seem obvious but so many organisations don’t…
People’s motivations at work can be varied and complex, and when considering motivations, employers should be aware of what motivates employees and makes them loyal. Here’s a few top motivators for today’s workforce. Getting the balance right is key. Quality of life is important, for well being and good mental health, and employees want to…
PR and communications continue to dominate corporate strategy and being at the forefront of the latest PR and communications trends is super important for any business to survive. So what are the top PR and comms trends for businesses to be aware of in 2023? Embrace technology. AI and other technological advances are changing the…
There are countless reasons as to why there might be a gap in your employment on your CV, but it’s important you address a gap head on with any potential employer. Here’s how. Always be honest. Depending on the situation depends on how much information you need to provide, but honesty is always the best…
It’s absolutely true – local newspapers continue to be one of the most trusted channels for delivering news and content. As such, it’s vital that your organisation is in touch with local media – here’s how to make an impact. Say hi! You’ll find nowadays local newspapers usually operate with a small-ish team, which means…
Social media continues to be a vital way for companies and organisations to engage with their customers. But how can you make sure your social media stands out from the crowd? Less text the better. It’s video and picture content that grabs people’s attention when it comes to social media, not text. Keep your text…
Job searching can be tough sometimes. Often there’s a lot of competition, and sometimes job seekers are unfortunately left confused and frustrated. So what are the biggest job seeking frustrations, and how can you overcome them? Experience? Job seekers looking for their first job or those looking to change careers can sometimes feel that they…
Logo design can be tough. And getting a logo design right is very important; a good logo can make all the difference to your brand identity. So how can you get some inspiration for your next logo design? Cast your net wide. Don’t just think about previously popular logos and why they worked; think about…
