It’s still early on in 2024 – who knows what this year will bring! But what we’re most interested in here at FS1 is what the marketing world will look like this year – what will be the hot new trends when it comes to marketing in 2024? Here’s what we’ve heard.
Watch out for AI. The rise of AI in recent months has been huge, and we’re now expecting to see an uptick in the sue of AI in automating many of our bread-and-butter marketing processes, saving marketers time and driving up efficiency.
More data means a more hyper-personalised experience. As organisations gather more data for consumers, they’ll be able to provide a highly personalised experience for shoppers. Although clearly companies will need to be careful about storing data to ensure full GDPR compliance.
Sustainability matters. Consumers are making more conscious choices and what to invest in organisations that are acting responsibly. Organisations must and will respond by making sure their practices are sustainable.
Calling all influencers! Influencer marketing will continue to rise, with customers seeking authentic voices to endorse products. Given the crowded playing field, a trusted voice can make all the difference.
For more information about our latest marketing vacancies, or to find out how FS1 can support your business, contact us on 01908 787 560 or [email protected].