The internet all over, everyone loves a good meme. Great content that makes us smile has the potential to be shared hundreds, maybe thousands of times, getting your brand out there at the same time. So how can you make memes a key part of your strategy?
What matters to your audience? Anything too generic just isn’t going to get any cut through. Think about what matters to your audience, what they are into. What TV shows or films are they watching?
What’s happening? Brands creating content based on current events is always going to be a strong draw for your audience. A good meme based on what’s going on in the world, bringing your brand right into the current conversation, will go far.
Is it funny? Memes have got to have a funny side – but they have to remain true to your values too. Think about the sort of impression you want to give your followers about your brand’s identity.
Stick to the format. Memes aren’t necessarily polished and perfect – And that’s what makes them authentic and appealing. Stick to standard meme formats and watch the shares stack up!
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