Artificial intelligence is slowly becoming more of a fixture in our everyday lives. Clearly AI is going to have an impact on the way we do marketing too – but how? Here’s what to look out for when it comes to digital marketing and AI.
Video enhancements. Video remains a key factor in digital marketing, with creative video content capturing our attention despite saturated social media channels. AI provides us with the opportunity streamline video editing and development, ensuring a top product time and time again.
Need a voiceover? AI has the ability to generate voiceovers according to the tone and style of your video content. A strong voiceover can have a huge impact for engagement, providing an unparalleled platform for storytelling.
Make it personal! Personalisation of content takes your digital marketing strategy to another level of engagement – and AI can play a vital role in personalising content to the end user very efficiently.
It’s all about the data. AI has the capability to interpret data quickly and efficiently, meaning digital marketers have more support in developing engaging and impactful content for a wide range of audiences.
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