The dominance of social media continues to grow year on year. Increasingly we’re seeing more and more smaller businesses engaging on social networks to build relationships with consumers – and here’s why it’s so important to properly invest in paid social media advertising.
Social media is now dominated by advertising. Gone are the days when it was just enough to get your name out there organically – a fully costed social media strategy is vital.
The good news is it’s affordable. Social media advertising suits any budget big or small, making it accessible for everyone. You set your own budget and spend what you can afford.
It’s a targeted approach. Social media advertising allows you to properly target your audience with content that will inspire, rather than the blanket approach of more traditional types of advertising.
It’s getting easier. As more people start to engage with social media advertising, the platforms for placing adverts are becoming more user friendly – what was once a medium only for specialists is becoming more accessible for smaller organisations.
For more information about our latest social media and advertising vacancies, or to find out how FS1 Recruitment can support your business, contact us on 01908 787 560 or [email protected].