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It’s nearly here! 2022! Where has the year gone? It’s been another busy year at FS1, and after a challenging 18 months marketers have had to become more creative than ever before. That’s unlikely to change in 2022 – but what are the top trends to look out for in marketing next year?

Email will continue to be vital. Yep, email has been a staple for any marketing campaign and will continue to dominate in 2022, especially as tech becomes more and more sophisticated, making emails more personalised than ever before.

Who needs loyalty? Brand loyalty is over – now it’s all about membership plans. Loyalty points or incentives only go so far these days, but by focusing on membership schemes brands will entice more customers for the long haul.

If you’re not making videos yet, you’re going to get left behind. Social media content is now dominated by video – images just don’t cut it alone! Short, clever videos will be absolutely key to getting cut through in 2022.

Are you looking forward to 2022?

For more information about our latest marketing vacancies, or to find out how FS1 can support your business, contact us on 01908 787 560 or