Email remains a key part of any integrated marketing campaign – which is why everyone is still sending lots of emails to their customers and future consumers! The problem is, with email being so popular and busy, you’ve got to stand out and get noticed – here’s our top tips.
Get people signing up! There’s not much point in having an email campaign if no one’s going to receive it – use your website, social media and other channels to invite people to sign up to your mailing list where possible.
Content is KING. Probably not a huge surprise – make your emails a mix of text, images and video where possible, and make your content informative and more importantly useful to your audience. Give them a reason to keep reading!
Think about timing. It can take a few attempts to get this right, but timing is everything. When are your audience most likely read your email?
It’s got to be responsive. Make sure your email is without questions mobile friendly too – many more of us are now reading emails via their phone and the content has got to be accessible.
For more information about our digital marketing roles, or to find out how FS1 can support your business, contact us on 01908 787 560 or hello@fs1frecruitment.com.