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Senior Strategic Planner

  • Permanent/Full time
  • Northampton
  • Salary: Negotiable

Senior Strategic Planner

Location: Northampton

 

Job Description:

Our creative client is seeking a Senior Strategic Planner to join their growing Strategy and Insight team on a full-time, permanent basis. The successful Senior Strategic Planner will lead the creation of insight-led marketing strategies for some of the best-known brands in the world. The role will be a busy one and the Senior Strategic Planner will be multi-tasking on several projects, ensuring quality is never compromised.

They will be responsible for developing the key strategic insight and the creative proposition for shopper and retail campaigns globally for the UK market. Therefore, need to understand consumer behaviour, the shopper journey, the influence of digital and the increasingly non-linear path to purchase. They will also need to demonstrate conviction behind their strategy, in front of the client, and deliver it with confidence, enthusiasm and passion.

Key Responsibilities:

  • Build brilliant shopper strategies that lead to the delivery of inspirational creative and commercial results
  • Take briefs from clients, ask key questions, get to know their brands, align on objectives, and understand the key factors that will impact on performance
  • Identify and interpret actionable insights using data. Apply insights to develop and deliver meaningful and well-informed strategies for categories and brands
  • Produce cohesive and intelligent plans to build successful campaigns
  • Generate clear and concise creative briefs that inspire great creative
  • Lead research projects, being able to choose the right research methodology, brief research of agencies and moderate groups as required
  • Facilitate creative campaign and business innovation sessions
  • Present findings to senior staff members and clients
  • Identify potential problems and devise ways to rectify them
  • Ensure creative strategy is aligned with the brand positioning and overall client strategy

Essential Skills/Experience:

  • 5+ years’ experience in a Strategic Planning role
  • Track record of developing data and insight led solutions
  • Ability to work through the clutter and set a meaningful strategy
  • Strategic, analytical, and creative thinking
  • Interested in human behaviour, psychology, cultural and social trends
  • A proven track record in developing brand and marketing strategy plans within FMCG and on-trade environments
  • The ability to make complex subjects understandable
  • Strong communicator and team player
  • Strong knowledge of shopper media
  • The flexibility to work over several projects and balance workload
  • Experience of briefing creative teams
  • A confident influencer, leader, spokesperson, and networker
  • Experience of monitoring and measuring the effectiveness of the campaign
  • Knowledge of where to source and how to analyse data, trends and reports relevant to the client’s business
  • A general understanding of digital marketing and its impact on shopper behaviour

 

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.

Our sector experience includes working with a range of business-to-consumer (B2C) and business-to-business (B2B) companies within the Communications, Technology, Media, Leisure, Consumer Goods, Retailing, Food & Drink and Health & Beauty sectors for both Client and Agency side throughout the UK.

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