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Digital Marketing Manager

  • Permanent/Full time
  • Buckinghamshire
  • Job Ref: FS16534

Digital Marketing Manager

Location: Buckinghamshire

Our established client is seeking a Digital Marketing Manager to join their team on a full-time permanent basis. The successful candidate will be required to develop, implement, track and optimize the client’s digital marketing campaigns across all digital channels.

Key responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain their social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Key skills and experience:

  • BS/MS degree in marketing or a related field
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Key words: Digital Marketing, Marketing Graduate, Marketing Assistant, content

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.

Our sector experience includes working with a range of business-to-consumer (B2C) and business-to-business (B2B) companies within the Communications, Technology, Media, Leisure, Consumer Goods, Retailing, Food & Drink and Health & Beauty sectors for both Client and Agency side throughout the UK.

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