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B2B Digital Marketing Manager

Our client is a well-established global business and one of the leading within their industry. They are currently seeking an experienced B2B digital marketing manager to join the team on a permanent basis to create and deliver all revenue generating marketing communications.
Key responsibilities:
• Aligning to the company’s Marketing Communications strategy, own the creation and execution of the B2B marketing plan
• Create and execute a digital marketing plan, aligned to the sales and company direction
• Focus on increasing their online visibility, Web traffic, UQL’s and MQL’s quality and quantity as well as reducing the cost per lead
• Grow their presence, following and engagement on all relevant social media channels
• PR Engagement and interest generation
• Managing the relevant and aligned agencies along with the Head of Marketing Communications
• Define, analyse and report on the roles key KPI’s and suggest ways to improve
• Strong collaboration with Sales / account teams
• Ensure effective and relevant communications are in place for the internal staff with HR direction
• Leadership of the Brand and B2B Marketing Team
Key skills and experience:
• 7 years digital marketing experience
• 3 years’ experience of managing a team
• Experience includes the following: Lead Generation, Digital Marketing (campaigns / automation / content /social /paid / SEO) and Customer Campaigns
Key words: lead generation, B2B digital marketing, demand generation, marketing manager
FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions
Our sector experience includes working with a range of business-to-consumer (B2C) and business-to-business (B2B) companies within the Communications, Technology, Media, Leisure, Consumer Goods, Retailing, Food & Drink and Health & Beauty sectors for both Client and Agency side throughout the UK

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