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Do you have a favourite podcast? Podcasts are becoming an ever more popular medium for people to engage with the things they care about – and they are a new channel by which marketers can start to reach potential new customers and clients! But how do you go about launching a new podcast? Here’s how.

Start with why. Of course! Think about why your audience would want to listen to your podcast, and what your audience wants from a podcast. It’s got to be impactful, interesting and useful to your audience.

How long should it be? A good length for a podcast is the average work commute or similar for your target audience – roughly 20 – 40 minutes is a good average. And how often? Depends on how often you are able to create a podcast – you shouldn’t commit to weekly podcasts and miss one here and there. If you can only put together a new podcast once a month, stick with that.

Get your equipment. Investing in a good quality microphone won’t break the bank but will make a huge difference to your sound quality. You can also find lots of free audio editors online – see here

Share far and wide! Find the best place to host your podcast and share via all of your digital channels – if the content is relevant to your audience, chances are you’ll see your listener numbers start to soar!

For more information about our latest marketing opportunities, or to find out how FS1 can support your business, contact us on 01908 787 560 or