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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors

WHAT MAKES A GREAT MARKETING VIDEO?

Posted: 02/03/2018

These days video is making a huge impact when it comes to marketing. With more video content being shared than ever before, it’s important your video work hits the spot. So what makes an effective marketing video?

Let your personality shine through! A video that isn’t personable isn’t going to be popular. Make sure your brand personality runs through the video from start to finish.

Does it all make sense? Your video might look the part, but does it accurately explain your message? Make sure your customer is on the same page as you are!

Get them watching until the end. Make sure your video is worth watching – Tell a great story, and give your video a clear purpose.

Share it with the world! Make sure your video is shared far and wide across all your digital platforms – A video can be an accessible way to make your message heard.

Think about mobile. Many people will watch your video on their phone – Consider the video size and use subtitles so people can still understand your video whilst watching with the sound turned off.

For more information about our latest marketing vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.