t: 01908 787560
FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors

WHAT MAKES A GREAT EXPERIENTIAL CAMPAIGN?

Posted: 23/02/2018

Take to the streets! Experiential campaigns are a creative and fun way to reach hundreds of new potential customers, and are a great platform to show off your product – So what makes a memorable experiential campaign?

Remember your purpose. It’s easy to get carried away in cool and creative ideas when it comes to experiential – Make sure your message is accessible for potential customers who may not have heard of your product before.

The venue’s the thing! Think about your core audience and where they are likely to be. The venue must be accessible and fit for purpose according to your plans.

Don’t forget your brand. Your experiential event must match your core brand values – if not, you might leave customers confused about what they’re buying and why.

Reach even more people! There’s no reason why you can’t integrate your digital communications with your experiential event – Get sharing online and reach even more potential customers!

For more information about our latest marketing vacancies, or to find out how FS1 can support your business, contact us on 01908 787 560 or hello@fs1recruitment.com.