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TOP MARKETING PREDICTIONS FOR 2018

Posted: 08/01/2018

Where did 2017 go? Time flies when you’re having fun! With only a few days left of the current year, what should marketers expect in 2018?

Let’s get intelligent! It’s likely we’ll see a growth in automated analysis programmes, meaning that marketers will have even more accurate data to work with when it comes to planning campaigns.

Social media will grow again. Until now social media has been mainly confined to the marketing department – In 2018 we may find that other employees start communicating with customers using social media channels.

Say hello to virtual reality! It’s been around for a little while, but it’s likely that VR will become a standard for social media marketing.

Let’s get personal. Personalisation is becoming even more important and will be a key factor in 2018, as digital systems become smarter. It’s like the internet just “gets us”!

Virtual Assistants are king. Chatbots of virtual assistants are about to become much more mainstream, and offer a cost effective and fast way to communicate with customers.

And further in the future?

Say hello to in-car advertising! With cars becoming self-driving, our future is in car advertising on the way to work – something to look forward to!

For more information about our latest vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.