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MAKE YOUR SOCIAL MEDIA CAMPAIGN COUNT

Posted: 30/11/2018

Social media continues to be a popular channel for advertising, with platforms becoming more sophisticated for advertisers than ever before. However, social media shouldn’t be used just for the sake of it and not all social media advertising is beneficial – here’s how to make it count.

Who is it for? Think about what will appeal to your target audience only, and use social media advertising tools to get your advert, created for them, straight to their social media pages only. There’s no point in targeting anyone else – anything that isn’t tailored to the audience seeing it won’t have the impact you’re looking for.

What’s the right channel? Blitzing all social media channels isn’t going to have a massive impact – know your audience, know which channels they are using the most, and only target using those channels. The more targeted your campaign, the better.

What are your competitors up to? Chances are you’ll learn lots about what works and what doesn’t when you see how people are engaging with your competitors posts – so take a look!

For more information about our latest digital opportunities, contact FS1 on 01908 787 560 or hello@fs1recruitment.com