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FS1 is a Milton Keynes based independent recruitment agency specialising within the Marketing, Creative, and Commercial Sectors

MAKE VR WORK TO YOUR ADVANTAGE

Posted: 06/02/2019

Virtual Reality is the new big thing. VR technology is becoming cheaper to invest in and can offer a great channel for communicating your products and services. So how can you make VR work for you?

Tell a story. The gimmick isn’t enough – Like other marketing channels, VR needs to tell your customer a story and take them through a journey. So plan your story carefully! Also consider timing – If people will experience your VR whilst out and about, 3-5 minutes is more than enough – if at home, the story could be longer.

Think about the correct technology. Depending on what you want your VR experience to do and achieve, you may need to think carefully about which available technology would suit your needs. And with technology changing and developing so frequently, don’t invest too quickly – Test different equipment by working with digital and video partners on development of your story.

A good VR piece can make you stand out from the crowd and can reach customers using a variety of online channels – Is it time for you to start planning for VR in your marketing strategy?

For more information about our latest marketing opportunities, or to discuss how FS1 can support your business, contact us on 01908 787 560 or hello@fs1recruitment.com.