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MAKE USE OF THE EMOJI!

Posted: 02/03/2017

The emoji, at least for now, is very much here to stay. Given their popularity, marketers should consider using them as part of their messaging for ultimate impact – but how?

Make it emotional. In today’s crowded market, personality can help you stand out from the crowd – use popular emoji’s to engage with your audience and give your messages the human touch!

Are you popular? Use popular emoji’s in your messages so your customers start associating your brand with said emoji when they see it.

It’s not just for young people. Recent research shows people of all ages use emoji’s; think about which emoji’s might appeal more to your target audience and start expressing yourself!

What about your own emoji? Many brands have experimented with creating their own emoji to encourage new customer engagement – perhaps it’s time you started thinking about creating your own emoji?

For more information about our latest marketing vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.