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HOW TO MAKE THE MOST OF YOUR MARKETING BUDGET

Posted: 17/02/2016

The world of marketing has changed. When traditional led marketing campaigns ruled the world, marketing budgets were typically set in stone and marketers would typically plan their budget spend well in advance. Nowadays, with digital and content driven marketing on the rise plus faster paced than ever market, budgets are becoming more flexible and changeable. So how can marketers make the most of their budgets?


Embrace diversity. Traditional marketing techniques can be pricey and limiting in today’s world. Instead, marketers should consider spending their budgets across a wide range of mediums, both digital and offline to ensure the biggest reach.


Plan for the short term. Anything can change, so marketers should plan ahead in months, rather than for the year. This means that marketers are continually analysing their strategy, and any issues will be identified sooner rather than later, therefore saving money.


Knowledge is power. Content marketing encourages all employees within a business to have expert knowledge in the company product, meaning a better customer experience and ultimately more sales. And on the plus side, content marketing is fairly cost effective.


Do your research! If marketers have an extensive library available to them of customer data, they’ll know exactly how to attract customers to buy, without wasting a penny on mediums that just aren’t accessible or even noticed.


For more information on our current marketing vacancies, contact FS1 on 01908 787 560 or hello@fs1recruitment.com.