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HOW AI CAN REVOLUTIONISE YOUR DIGITAL MARKETING EFFORTS

Posted: 06/09/2018

When we think of AI, we might think of robots – OK, so we haven’t all quote got our own robo butler just yet, but AI can change the way you manage your digital marketing campaigns, making the process more efficient and effective. Here’s how.

Content creation? Many people would think that AI can’t be used to create thought provoking and unique content, in a world driven by excellent content, but it soon will be. Tools are being developed that use data and segmentation criteria to create original content. AI developed content could soon become a standard for any marketing department.

Greater personalisation. Using AI on projects such as email campaigns offers the potential for greater personalisation (for example, subject lines based on your customers buying habits) which in turn will lead to boosted open and click rates.

Make your website count. AI can track the typical journey of your customer, and offer product recommendations that are more likely to lead to a sale. Customers love a personalised experience!

AI is here to stay, and it’s clear it’s going to have a fantastic impact on the digital marketing arena!

For more information about our latest digital vacancies, or to find out how FS1 can support your business, contact us on 01908 787 560 or hello@fs1recruitment.com.