Everyone loves a freebie, it’s true. If you’re planning a new product launch and want to make an impact, it’s definitely worth considering giving your potential new customers a freebie – here’s why.
Customers need to make choices. There’s lots of products and brands out there competing for consumer’s attention – a sample product helps consumers to make a more informed choice when it comes to choosing your product.
It looks good! Yes, it’s a simple as that – giving away a free sample makes your brand look generous and is good for your image, building brand loyalty within consumers.
People want to reciprocate. It’s a well known phenomenon that if you do something nice for someone, they feel like they want to do something nice for you. Therefore, if you give away a nice free sample to a potential new customer, chances are they’ll feel like doing something nice for you, like being loyal to your brand and making purchases. What goes around comes around!
A free sample is a great way to start a conversation about your product, breaking the ice and drawing a potential new customer in. So when you’re planning your next product launch, don’t forget the freebies!
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