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Everyone loves a freebie, it’s true. If you’re planning a new product launch and want to make an impact, it’s definitely worth considering giving your potential new customers a freebie – here’s why.

Customers need to make choices. There’s lots of products and brands out there competing for consumer’s attention – a sample product helps consumers to make a more informed choice when it comes to choosing your product.

It looks good! Yes, it’s a simple as that – giving away a free sample makes your brand look generous and is good for your image, building brand loyalty within consumers.

People want to reciprocate. It’s a well known phenomenon that if you do something nice for someone, they feel like they want to do something nice for you. Therefore, if you give away a nice free sample to a potential new customer, chances are they’ll feel like doing something nice for you, like being loyal to your brand and making purchases. What goes around comes around!

A free sample is a great way to start a conversation about your product, breaking the ice and drawing a potential new customer in. So when you’re planning your next product launch, don’t forget the freebies!

For more information about our latest marketing opportunities, contact FS1 on 01908 787 560 or