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Our Thoughts on 2015 So Far

Our Thoughts on 2015 So Far

So it’s been a rollercoaster already, Christmas is far behind us and we can’t quite honestly believe it’s nearly March already (where did the time go?!). So how have we found the job market so far in 2015?

So firstly we cannot fail to see that job opportunities are coming in thick and fast! Since we came back to work after the festivities we’ve been non-stop. We’ve noticed an increase in client enquiries and have had to invest in new technology due to demand. This is all fantastic news for job seekers; now the recession is way behind us businesses are investing in growing their teams and in a place like Milton Keynes businesses are continually expanding. Jobseekers are finding they have more choices and the opportunity to investigate more vacancies before making a choice, ensuring that the choice is the right one. By using recruitment agencies, jobseekers will find that their agency partner can help to manage their timescales so they have the chance to investigate all options before making final decisions.

On the flip side, because locally based talented candidates have more choices the market is moving incredibly quickly; the best of the best are being snapped up quickly, so hiring managers, if you meet “The One”, don’t hesitate!

How have you found your job search so far? Or if you’re a hiring manager, how have you found your recruitment processes in 2015? FS1 is here to help, we look forward to hearing your comments!

FS1 Top Marketing Predictions for 2015

FS1 Top Marketing Predictions for 2015

It’s that time again! The nights are drawing in, we can’t stop singing “Let it Go” from Frozen (although we’ve been singing that all year) and FS1 are working hard in the run up to Christmas 2014. But before we start writing our letters to Santa and sipping our Bailey’s, we thought we’d consider for a moment what the marketing sector might look like for 2015, and which trends are going to be taking centre stage next year.

Mobile will become bigger than ever

As you may already know, Mobile is HUGE. Mobile content and marketing boomed in 2014 and nothing’s going to change in 2015, with responsive websites at the forefront of digital development. 2015 is likely to see a massive hike in wearable technology, which will only fuel the mobile boom further.

Let’s get Personal

With increasingly sophisticated algorithms companies can start tailoring services and products for consumers – both highly convenient and a little bit scary, but marketers will have the technology to be even more targeted in their campaigns.

Online & Offline become one

Until now, retail has had two distinct channels; offline and in store, and online retail and ecommerce. Things are changing; in 2015 the two will become one, with interactive digital display and stores integrating themselves with click and collect, as retailers aim for a seamless online and offline purchasing experience for customers. It doesn’t just stop at the retail sector; traditional and digital channels will become increasingly more integrated in 2015.

Content is (still) king

Possibly not a surprise, but content marketing seems set to remain a staple in most marketing campaigns. Companies are ever more increasingly moving away from traditional strategies to create innovative and engaging content for their customers, and unique content is still the main driver when it comes to an increased social media presence. Content marketing is on course to get a big boost in the marketing budget for 2015.

Google+ COULD be eliminated

We’ve got a sneaky suspicion that Google+ is on the way out and the platform will be retired in 2015. Perhaps hold on that Google+ spend just for now…

We’d love to hear your marketing predictions for 2015 – why not comment below?

The Great Digital Shortage of 2014

Unless you’ve been living under a rock for the last few years, you’ll probably know that digital is at the forefront of communication these days. Just take a look at our job board! We’ve got digital opportunities coming out of our ears!

All this new technology is very exciting, but it’s becoming clear that there’s a real shortage in digital skillsets. Companies are demanding the top talent in their market and real digital and development gurus are few and far between.

It does look like things are moving in the right direction though; just a few weeks ago the UK become the first country to make computer programming and digital development a compulsory part of the national curriculum for primary and secondary students. A great move in the right direction, but is it enough? It’s going to take some time for these digital caterpillars to become beautiful butterflies, but there’s also the suggestion that the curriculum doesn’t go nearly far enough to teach students the entire diversity of digital design and development.

According to the European Commission’s Grand Coalition for Digital Jobs there could be a shortage of up to 900,000 ICT professionals across Europe by 2020.

Here at FS1 we understand the difficulties the current market presents for local job hunters and employers – Nicola Roberts, our Head of Client Services, is also the go-to girl for all things digital and design. If you’re thinking of starting your search or need help finding that digital guru of your dreams, drop us a line!

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