FS1
FS1
FS1

Latest From The Blog

FS1 Top Marketing Predictions for 2015

FS1 Top Marketing Predictions for 2015

It’s that time again! The nights are drawing in, we can’t stop singing “Let it Go” from Frozen (although we’ve been singing that all year) and FS1 are working hard in the run up to Christmas 2014. But before we start writing our letters to Santa and sipping our Bailey’s, we thought we’d consider for a moment what the marketing sector might look like for 2015, and which trends are going to be taking centre stage next year.

Mobile will become bigger than ever

As you may already know, Mobile is HUGE. Mobile content and marketing boomed in 2014 and nothing’s going to change in 2015, with responsive websites at the forefront of digital development. 2015 is likely to see a massive hike in wearable technology, which will only fuel the mobile boom further.

Let’s get Personal

With increasingly sophisticated algorithms companies can start tailoring services and products for consumers – both highly convenient and a little bit scary, but marketers will have the technology to be even more targeted in their campaigns.

Online & Offline become one

Until now, retail has had two distinct channels; offline and in store, and online retail and ecommerce. Things are changing; in 2015 the two will become one, with interactive digital display and stores integrating themselves with click and collect, as retailers aim for a seamless online and offline purchasing experience for customers. It doesn’t just stop at the retail sector; traditional and digital channels will become increasingly more integrated in 2015.

Content is (still) king

Possibly not a surprise, but content marketing seems set to remain a staple in most marketing campaigns. Companies are ever more increasingly moving away from traditional strategies to create innovative and engaging content for their customers, and unique content is still the main driver when it comes to an increased social media presence. Content marketing is on course to get a big boost in the marketing budget for 2015.

Google+ COULD be eliminated

We’ve got a sneaky suspicion that Google+ is on the way out and the platform will be retired in 2015. Perhaps hold on that Google+ spend just for now…

We’d love to hear your marketing predictions for 2015 – why not comment below?

The Great Digital Shortage of 2014

Unless you’ve been living under a rock for the last few years, you’ll probably know that digital is at the forefront of communication these days. Just take a look at our job board! We’ve got digital opportunities coming out of our ears!

All this new technology is very exciting, but it’s becoming clear that there’s a real shortage in digital skillsets. Companies are demanding the top talent in their market and real digital and development gurus are few and far between.

It does look like things are moving in the right direction though; just a few weeks ago the UK become the first country to make computer programming and digital development a compulsory part of the national curriculum for primary and secondary students. A great move in the right direction, but is it enough? It’s going to take some time for these digital caterpillars to become beautiful butterflies, but there’s also the suggestion that the curriculum doesn’t go nearly far enough to teach students the entire diversity of digital design and development.

According to the European Commission’s Grand Coalition for Digital Jobs there could be a shortage of up to 900,000 ICT professionals across Europe by 2020.

Here at FS1 we understand the difficulties the current market presents for local job hunters and employers – Nicola Roberts, our Head of Client Services, is also the go-to girl for all things digital and design. If you’re thinking of starting your search or need help finding that digital guru of your dreams, drop us a line!

How to write the dreaded resignation letter

 

CRINGE! You’ve decided to accept the job offer of your dreams, the contract is signed and sealed and the only thing left to do is write a resignation letter to make it all official. It’s hard to know what to say and what tone this important letter should take – here’s few tips on what to know to write a note that leaves your current (nearly ex) employer feeling comforted, complimented and happy to say good bye.

  • State the facts. In this sort of situation, that can be stressful, it’s easy to forget to put the key details in, for example your last day of work according to your notice / employment contract.
  • Should you give a reason? It depends. If you’re leaving for a positive reason, perhaps relocation or further education, there’s no harm in adding this to the letter. If, more than likely, the reasons aren’t positive, it’s probably worth keeping it to yourself.
  • Keep it brief. Don’t make it War and Peace – your employer won’t enjoy pages and pages of potentially emotional details on why you’re leaving!
  • Offer to help. It might be appropriate to offer help during any transition period, and by doing so you won’t burn your bridges.
  • Don’t go mad! If the reasons for your departure have caused anger or pain, don’t let it show. Remember it’s highly likely that your current employer will be asked to give reference for you so keep it buttoned!

If you would like any more tips or advice on how to write the perfect resignation letter that hits the spot, do get in touch with FS1 Recruitment, we’re happy to help.

Latest Jobs

Milton Keynes
England, United Kingdom
Creative Contract
Watford
England, United Kingdom
Creative Permanent

PR Account Director

Rachel Pallett
Posted by admin

11 Dec 2014
Milton Keynes
England, United Kingdom
Marketing Permanent
Northampton
England, United Kingdom
Marketing Permanent

Account Manager

Rachel Pallett
Posted by admin

11 Dec 2014
Northampton
England, United Kingdom
Marketing

Marketing Coordinator

Keiren Evans
Posted by admin

10 Dec 2014
Milton Keynes
England, United Kingdom
Marketing Permanent

Account Manager

Rachel Pallett
Posted by admin

9 Dec 2014
Milton Keynes
England, United Kingdom
Marketing Permanent
Watford
England, United Kingdom
Sales Permanent
Milton Keynes
England, United Kingdom
Creative Permanent
Milton Keynes
England, United Kingdom
Marketing Permanent